Author’s Marketing and Business Expertise

In addition to being the author of The Spiritual Meaning of Scripture I have advanced degrees in psychology and business management. I also have over 25 years of teaching experience as a California Community College instructor and as a senior adjunct faculty member at California Lutheran University. I am the founder, owner and manager of a multi-million-dollar business that produces specialized automotive vehicles for some of the very best known and most important people in the world today. My customers include high ranking government officials, top Wall Street executives, Silicon Valley notables, heads of movie and music studios, owners of NFL football teams, Royal family members and celebrities from all walks of life, BeckerAutoDesign.com

With all dedication, I will use my education, teaching and business experience, plus considerable personal resources to promote The Spiritual Meaning of Scripture to help drive traffic into Barnes and Noble store locations nationwide.

What makes The Spiritual Meaning of Scripture Unique and Timely?

1. Divisions in America
   
   Today’s society is filled with contentious political, cultural, racial, religious and philosophical divisions. Many yearn for new leadership in discussing values that transcend these divides. My book presents a timely voice about the mental, emotional and spiritual benefits of embracing these values.
   
   
2. Declining Church Membership
   
   Multiple national surveys report an accelerating decrease in formal church membership throughout the United States. A recent report in the Atlantic magazine states that “over 40 million Americans have stopped attending church in the last 25 years. That is something like 12 percent of the population and represents the largest concentrated change in Church attendance in American history.” Causes include a growing disenchantment with formal church doctrines, attitudes. politics and behaviors. Church leaders continue to grapple with this continuing decline, especially among younger members. 
   
   https://www.pewresearch.org/religion/2022/09/13/modeling-the-future-of-religion-in-america
   
   https://www.theatlantic.com/ideas/archive/2023/07/christian-church-communitiy-participation-drop/674843/]
   
   These surveys do not report a lost public desire to connect with God however. Rather, they report a strong public desire to stay spiritually connected, and grow more perfectly in that endeavor. Many are now calling themselves “spiritual but not religious.”
   
   https://www.barna.com/research/meet-spiritual-not-religious/
   
   The Spiritual Meaning of Scripture provides a unique resource that offers this large and expanding public category new thought, theology and discussion about the meaning and Intent of the Bible. It invites our inner sense of Truth and Goodness to connect with the Bible without being encumbered by hardened, and often divisive formal church doctrine. It has the potential to become essential reading for generations to come.
   
   
3. The Growing Debate about Teaching Religion in Public Schools.
   
   Considerable national attention is being garnered by Louisiana’s legislated requirement to post 10 Commandments in public-school classrooms. Oklahoma’s Board of Education has recently mandated the Bible to be present and taught in all public-school classrooms. This attention was additionally elevated by Oklahoma’s Board of Education mandate to physically keep and teach from the Bible in all public-school classrooms.
   
   https://www.washingtonpost.com/nation/2024/06/19/louisiana-ten-commandments-schools
   
   https://www.nytimes.com/2024/06/27/us/oklahoma-public-schools-bible.html
   
   The debate centers around the First Amendment that states: “Congress shall make no law respecting an establishment of religion.” It also centers around the Supreme Court ruling in the 1980 case Stone v. Graham that held that all laws must have a “secular legislative purpose.”   Most recently, in Carson v. Makin, the US Supreme Court held for the first time that a State must fund religious activity as part of an educational aid program. 
   
   These new laws and policies are provoking further debate and legal challenges that are drawing considerable national media attention.
   
   The Spiritual Meaning of Scripture employs the 10 Commandments as its basis. It offers teachers and students sound reasoning about why these ancient and timeless Principles are so beneficial for application to life. By doing so it serves a secular purpose to society. Many are sure to be interested in this approach. Marketing efforts to promote this approach are aimed at driving sales of the book at the retail level.
   
   https://thespiritualmeaningofscripture.com/the-bible-in-public-schools/

BOOK WEBSITE, SEARCH ENGINE OPTIMIZATION AND SPONSORED ADS 

1. TheSpiritualMeaningofScripture.com is an extensive website that has been created to inform and engage people about the book. It invites visitors to purchase the book and discover more. 
2. It is supported by a strong SEO effort that is continually being augmented with additional Blogs, Podcast interviews, hyperlinks, and additional content. 
3. Sponsored Google ads are generating traffic to the website, with Barnes and Noble book purchase availability prominently listed.
4. Visitor engagement time is considerable.

CHRISTIAN PODCAST INTERVIEWS

Interviews with Christian Podcast hosts constitute a key book marketing strategy. They are meant to establish interest while promoting the book to vibrant and engaged national audiences. Please see: https://thespiritualmeaningofscripture.com/speaking-media/

PRINT ADS IN CHRISTIAN CHURCH PUBLICATIONS

1. A two-page print ad appears in the September/October award-winning flagship issue of Outreach100 Magazine, published by Outreach Media Group (https://outreachmediagroup.com/).
2. As a trusted resource for church leaders for nearly 20 years, this magazine features interviews with today’s most influential Christian pastors and breaks down the largest and fastest growing churches in the US. It goes out to Christian senior pastors, church leaders, ministry leaders, Bible study groups and church influencers with congregations of all sizes. With a monthly subscription of 25,000 and listed readership of 75,000 this publication acts as a valued resource about what works best for successful churches.
3. This print ad campaign encourages church leaders and influencers to engage their congregations with fresh and stimulating discussions about the Bible and recommend it for purchase. Below is a link to the ad that will appear in the September/October issue of Outreach100 magazine.

https://thespiritualmeaningofscripture.com/wp-content/uploads/2024/07/SMOS_Pastor-Resources.pdf

DIGITAL MAGAZINE ADS

1. Outreach Media Group digital platforms receive over 2 million visits a month, (13 million pageviews per month). 
2. Outreach Magazine has over 700 thousand followers on social media. 
3. Just after the print ad runs, 15,000 email blasts promoting the book will be sent out over their digital platforms.
4.  E-Newsletters will be sent through OutreachMagazine.com, ChurchLeaders.com and SermonCentral.com. These newsletters reach an audience of over 100,000 subscribers.

ACADEMIA OUTREACH

An extensive direct email campaign is being directed to over 600 tenured Divinity professors at major Universities throughout the US. It aims to generate positive reviews, additional publicity and eventual adoption of The Spiritual Meaning of Scripture for course curriculums.

SOCIAL MEDIA

Frequent social media postings and reels promoting The Spiritual Meaning of Scripture are being added to Facebook, Instagram, Bookstagram, LinkedIn and X. Bookstagram and BookTok will follow shortly. These efforts are directed at engaging and inspiring viewers, encouraging them to buy the book and recommend it to others.

• Facebook
• Instagram
• LinkedIn
• Twitter   
• Bookstagram
• BookTok

Barnes and Noble Marketing Coordination

If accepted by Barnes and Noble for national store placement I will enlist the breadth of their online promotions and dedicated emails to help drive awareness of the book. I look forward to any suggestions that Barnes and Noble may have to facilitate these campaigns.  

BOOK TRIB (BookTrib.com)

Book Trib has designed a program for marketing The Spiritual Meaning of Scripture through their various platforms. I plan to initiate this campaign this coming 2024 fall, including:

• Book review, social media and book excerpt
• Press release to 8,000 news outlets
• Author Spotlight article
• Dedicated e-blast to 25,000 readers
• BookBites Syndicated Column
• Book is part of a Listicle
• Book Giveaway

Sponsored Ads by Book Retailers

Sponsored ads by Amazon and other retail book sellers are rising to the top of several notable search engine categories. These ads are informing many about The Spiritual Meaning of Scripture, helping to presell shoppers as they browse the religious section isles at Barnes and Noble.   

The spiritual meaning of Scripture

The spiritual meaning of the Bible

AMAZON BEST SELLER CAMPAIGN

An Amazon eBook promotion during March 2024 resulted in achieving top rankings in 8 categories. These categories continue to give direction for reaching specific buyer segments.

SAMPLE READER REVIEWS